Logorama Trailer

You may know of H5 from the animation work they've done with Royksopp, well their latest endeavor is a short called Logorama and it may prove to become their magnum opus. Touring festivals in 2009, Logorama has already picked up a few awards. "French directing collective H5 will be showing a retrospective of their decade-plus oeuvre of graphic art and film, along with the U.K. premier of Logorama, their first short film. Logorama is 17 minutes of Hollywood blockbuster action, rife with car chases, natural disasters, and hostage-taking, but created entirely out of real world logotypes and brand characters. In it, you'll see the Michelin Man, the Haribo kid, Bob's Big Boy, Mr. Pringle and Ronald McDonald, but in some very unfamiliar roles playing the classic movie archetypes of good guys, bad guys and foils."

via Creativity Online