Scrabble - The Beautiful World

First off, I can't for the life of me understand why Scrabble would even need to advertise in the first place, but after taking a look at this new series of ad they put together with Paris based agency Ogilvy & Mather, I'm really glad that they did.

I never would have guessed the product in any of these spots without sitting it out till the end, but it's refreshing to see such an established brand trying something new.

Animated by Wizz.