Honda - Let It Shine

Just a note: Until Youtube gives us some sort of option to set it as default, please remember to hit that little "HD" button down at the bottom of the player when it's available. It makes a big difference in clips like this one.

Much like we saw Samsung attempt with sheep last week, Honda sets out to turn a field in the desert into the worlds largest LED screen with the use of lots and lots of cars (Hondas, of course). In the spot, each of the cars’ headlights act as pixels to perform an animated sequence. As with virtually everything these days they've also included a "making of" clip which, in this case, is pretty interesting.

Ad agency: Wieden + Kennedy, Amsterdam
Executive creative director: Jeff Kling
Executive creative director: John Norman,
Creative director: Sue Anderson
Copywriter: Zach Watkins
Art director/Animator: Nacho Guijarro
Art director: Craig Melchiano
Production company: Bouffant
Director: Erik van Wyk
Executive producer: Melina McDonald
DoP: Tim Pike