Advertising With Insects
by Stu, October.30.2009
A company at a German trade show tied tiny banner ads to flies as a promotional stunt. PETA would throw such a fit about this if they haven't already.
"The banners, measuring just a few centimetres across, seem to be causing the beleaguered flies a bit of piloting trouble. The weight keeps the flies at a lower altitude and forces them to rest more often, which is a stroke of genius on the part of the marketing creatives: the flies end up at about eye level, and whenever a fly is forced to land and recover, the banner is clearly visible. What's more, the zig-zagging of the fly naturally attracts the attention because of its rapid movement."
