Piano Stairs - The Fun Theory
by Stu, October.08.2009
Volkswagen converted this staircase in Sweden into to an over-sized fully active piano, and it turns out way more people chose the stair over the escalator once the stairs became more interesting. It's slightly more complicated than the method I would have used to reduce escalator use (turning off the escalator), but it's definitely more fun.
"We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory."
